HEA: The Land of Make Believe: Creating the Enterprising Marketing Graduate with Distinctive Skills and Attributes, 19 April 2012, University of Glamorgan

The overall focus of this session will be the concept of the Enterprising University. The session will also explore evidence-based approaches being used at Glamorgan Business School, and will share results of research into student perceptions of initiatives such as the Student Marketing Chapter, Glam Gift, ‘Make an Impact’ Week, ‘Experience Works’ Week and other initiatives that have been designed to support the development of both employability and enterprising skills in our marketing students. These initiatives, and student feedback on the skills they believe have been developed as a result of engaging with them, will be showcased throughout both the main session and lunchtime poster event.